Rich DeVos, co-founder of Amway, has launched his fifth book, “Simply Rich: Life and Lessons from the Cofounder of Amway” published by the Howard Books division of Simon & Schuster.

The book tells the story of the people and forces that shaped his life, from a father who encouraged him to believe in himself to the grandfather who showed him how to make his first sale. Through stories and recollections, DeVos shares the values and principles that he views as responsible for his success.

The book is organized into three sections titled for three of DeVos’ most popular and enduring speeches: “Action, Attitude and Atmosphere,” “Selling America” and “Life Enricher.”

DeVos comments in the book:

“Looking back at 88 years of life, I believe one principle rises above the others. People who achieve the highest levels of success are those who place their focus on other people rather than themselves.”

DeVos is an American businessman, cofounder of Amway, and owner of the NBA Orlando Magic basketball team. He lives with his wife, and large family, in Grand Rapids, Michigan and Vero Beach, Florida.